DECIEMRoutine-first product storytelling
Education blocks convert ingredient curiosity into clear routine purchase paths.
Product detail modules framed as routines rather than specs.
Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.
Type in the filter below to narrow by decision, store, or stage — it updates as you type. The search box in the header (or press ⌘K) jumps straight to any decision.
A vertical, swipeable run through each verdict, its evidence, and the real-store screenshots — built for quick browsing.
Play the reelApplied filters
DECIEMEducation blocks convert ingredient curiosity into clear routine purchase paths.
Product detail modules framed as routines rather than specs.
Cult BeautyCheckout reassurance and progress cues reduce anxiety on final payment step.
Payment and policy reassurance grouped near action buttons.
GoopCost breakdown appears before checkout action to reduce last-step shock.
Shipping, tax, and delivery expectations are shown pre-checkout.
Dr. Barbara SturmUpsell cards are secondary to checkout continuation.
Subtle trust cues and delivery expectation near order summary.
Category page uses brand/routine taxonomy to speed discovery.
Compact filters prioritize common shopper intents over exhaustive facets.