DECIEMRoutine-first product storytelling
Education blocks convert ingredient curiosity into clear routine purchase paths.
Product detail modules framed as routines rather than specs.
Product decisionOpen
57 decisions across all stages
Every decision, find it.
Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.
- Decisions
- 57
- Stores sampled
- 17
- Cited sources
- 14
- Verified at source
- 9
Search the full library · 57 decisions
Type in the filter below to narrow by decision, store, or stage — it updates as you type. The search box in the header (or press ⌘K) jumps straight to any decision.
Reel mode
Watch the the full library 57 decisions as a reel.
A vertical, swipeable run through each verdict, its evidence, and the real-store screenshots — built for quick browsing.
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Only decisions with their own “N of M sampled stores” measurement.
5 decisions shownof 334 in the library
DECIEM
Cult BeautyCheckout payment reassurance
Checkout reassurance and progress cues reduce anxiety on final payment step.
Payment and policy reassurance grouped near action buttons.
Checkout decisionOpen
GoopFees and shipping before checkout
Cost breakdown appears before checkout action to reduce last-step shock.
Shipping, tax, and delivery expectations are shown pre-checkout.
Cart decisionOpen
Dr. Barbara SturmSoft cart reassurance
Upsell cards are secondary to checkout continuation.
Subtle trust cues and delivery expectation near order summary.
Cart decisionOpen
Harrods BeautyQuick category filters
Category page uses brand/routine taxonomy to speed discovery.
Compact filters prioritize common shopper intents over exhaustive facets.
Category decisionOpen