Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.
Type in the filter below to narrow by decision, store, or stage — it updates as you type. The search box in the header (or press ⌘K) jumps straight to any decision.
A vertical, swipeable run through each verdict, its evidence, and the real-store screenshots — built for quick browsing.
Play the reelApplied filters
Cult BeautyThe Add to Cart button is not visible in the provided screenshot, which cuts off after the amount selection options.
Product page add-to-cart — repeatable storefront UI pattern (product-page-add-to-cart).
GlossierThe visible portion of the product page does not display a sticky add-to-cart bar.
Sticky add-to-cart — repeatable storefront UI pattern (sticky-add-to-cart).
GlossierAge verification: not present on the checkout page sampled for Glossier.
Age verification — repeatable storefront UI pattern (age-verification-alcohol).
Cult BeautyAllergen warning: not present on the product page sampled for Cult Beauty.
Allergen warning — repeatable storefront UI pattern (allergen-warning-fb).
Cult BeautyCart discount input: not present on the cart page sampled for Cult Beauty.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cult BeautyCart upsell: not present on the cart page sampled for Cult Beauty.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cult BeautyCategory page filters: not present on the category page sampled for Cult Beauty.
Category page filters — repeatable storefront UI pattern (category-page-filters).
GlossierCategory page filters: not present on the category page sampled for Glossier.
Category page filters — repeatable storefront UI pattern (category-page-filters).
Cult BeautyCategory page product card: not present on the category page sampled for Cult Beauty.
Category page product card — repeatable storefront UI pattern (category-page-product-card).
GlossierCategory page product card: not present on the category page sampled for Glossier.
Category page product card — repeatable storefront UI pattern (category-page-product-card).
Cult BeautyCategory page quick add: not present on the category page sampled for Cult Beauty.
Category page quick add — repeatable storefront UI pattern (category-page-quick-add).
GlossierCategory page quick add: not present on the category page sampled for Glossier.
Category page quick add — repeatable storefront UI pattern (category-page-quick-add).
Cult BeautyCategory page sort bar: not present on the category page sampled for Cult Beauty.
Category page sort bar — repeatable storefront UI pattern (category-page-sort-bar).
GlossierCategory page sort bar: not present on the category page sampled for Glossier.
Category page sort bar — repeatable storefront UI pattern (category-page-sort-bar).
Cult BeautyCookie banner: not present on the sampled page sampled for Cult Beauty.
Cookie banner — repeatable storefront UI pattern (cookie-banner).
GlossierCookie banner: not present on the sampled page sampled for Glossier.
Cookie banner — repeatable storefront UI pattern (cookie-banner).
Cult BeautyCurrency selector: not present on the sampled page sampled for Cult Beauty.
Currency selector — repeatable storefront UI pattern (currency-selector).
GlossierCurrency selector: not present on the sampled page sampled for Glossier.
Currency selector — repeatable storefront UI pattern (currency-selector).
Cult BeautyExit-intent popup: not present on the sampled page sampled for Cult Beauty.
Exit-intent popup — repeatable storefront UI pattern (exit-intent-popup).
GlossierExit-intent popup: not present on the sampled page sampled for Glossier.
Exit-intent popup — repeatable storefront UI pattern (exit-intent-popup).
Cult BeautyFit finder: not present on the product page sampled for Cult Beauty.
Fit finder — repeatable storefront UI pattern (fit-finder).
Cult BeautyFree shipping bar: not present on the sampled page sampled for Cult Beauty.
Free shipping bar — repeatable storefront UI pattern (free-shipping-bar).
GlossierFree shipping bar: not present on the sampled page sampled for Glossier.
Free shipping bar — repeatable storefront UI pattern (free-shipping-bar).
Cult BeautyFree shipping threshold: not present on the cart page sampled for Cult Beauty.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
GlossierGST calculator: not present on the checkout page sampled for Glossier.
GST calculator — repeatable storefront UI pattern (gst-calculator-in).
Cult BeautyHome best sellers: not present on the home page sampled for Cult Beauty.
Home best sellers — repeatable storefront UI pattern (home-best-sellers).
GlossierHome best sellers: not present on the home page sampled for Glossier.
Home best sellers — repeatable storefront UI pattern (home-best-sellers).
Cult BeautyHome category tiles: not present on the home page sampled for Cult Beauty.
Home category tiles — repeatable storefront UI pattern (home-category-tiles).
GlossierHome category tiles: not present on the home page sampled for Glossier.
Home category tiles — repeatable storefront UI pattern (home-category-tiles).
Cult BeautyHome top section: not present on the home page sampled for Cult Beauty.
Home top section — repeatable storefront UI pattern (home-top-section).
GlossierHome top section: not present on the home page sampled for Glossier.
Home top section — repeatable storefront UI pattern (home-top-section).
Cult BeautyHome trust strip: not present on the home page sampled for Cult Beauty.
Home trust strip — repeatable storefront UI pattern (home-trust-strip).
GlossierHome trust strip: not present on the home page sampled for Glossier.
Home trust strip — repeatable storefront UI pattern (home-trust-strip).
Cult BeautyIngredient glossary — skincare: not present on the product page sampled for Cult Beauty.
Ingredient glossary — skincare — repeatable storefront UI pattern (ingredient-glossary-skincare).
Cult BeautyIngredient list — skincare: not present on the product page sampled for Cult Beauty.
Ingredient list — skincare — repeatable storefront UI pattern (ingredient-list-skincare).
Cult BeautyJewelry ring sizer: not present on the product page sampled for Cult Beauty.
Jewelry ring sizer — repeatable storefront UI pattern (jewelry-ring-sizer).
Cult BeautyKids age filter: not present on the category page sampled for Cult Beauty.
Kids age filter — repeatable storefront UI pattern (kids-age-filter).
GlossierKids age filter: not present on the category page sampled for Glossier.
Kids age filter — repeatable storefront UI pattern (kids-age-filter).
Cult BeautyLanguage selector: not present on the sampled page sampled for Cult Beauty.
Language selector — repeatable storefront UI pattern (language-selector).
GlossierLanguage selector: not present on the sampled page sampled for Glossier.
Language selector — repeatable storefront UI pattern (language-selector).
Cult BeautyLive chat widget: not present on the sampled page sampled for Cult Beauty.
Live chat widget — repeatable storefront UI pattern (live-chat-widget).
GlossierLive chat widget: not present on the sampled page sampled for Glossier.
Live chat widget — repeatable storefront UI pattern (live-chat-widget).
Cult BeautyLocalized returns policy: not present on the sampled page sampled for Cult Beauty.
Localized returns policy — repeatable storefront UI pattern (localized-returns-policy).
GlossierLocalized returns policy: not present on the sampled page sampled for Glossier.
Localized returns policy — repeatable storefront UI pattern (localized-returns-policy).
Cult BeautyPet breed filter: not present on the category page sampled for Cult Beauty.
Pet breed filter — repeatable storefront UI pattern (pet-breed-filter).
GlossierPet breed filter: not present on the category page sampled for Glossier.
Pet breed filter — repeatable storefront UI pattern (pet-breed-filter).
GlossierPost-purchase upsell: not present on the checkout page sampled for Glossier.
Post-purchase upsell — repeatable storefront UI pattern (post-purchase-upsell).
Cult BeautyThe product page displays a main image with left/right navigation arrows and a grid of smaller design options below it that function as thumbnails.
Product page image gallery — repeatable storefront UI pattern (product-page-image-gallery).
Cult BeautyThe page displays 'Delivered tomorrow for £5.95' in a prominent banner at the very top of the page.
Product page shipping ETA — repeatable storefront UI pattern (product-page-shipping-eta).
Cult BeautyThe product page features two distinct variant selectors: one for design using image thumbnails and another for amount using button-like options.
Product page variant selector — repeatable storefront UI pattern (product-page-variant-selector).
GlossierRegional payment chips: not present on the checkout page sampled for Glossier.
Regional payment chips — repeatable storefront UI pattern (regional-payment-chips).
Cult BeautyReturns policy strip: not present on the sampled page sampled for Cult Beauty.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
GlossierReturns policy strip: not present on the sampled page sampled for Glossier.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
Cult BeautyReviews widget: not present on the sampled page sampled for Cult Beauty.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
GlossierReviews widget: not present on the sampled page sampled for Glossier.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
Cult BeautySearch bar: not present on the sampled page sampled for Cult Beauty.
Search bar — repeatable storefront UI pattern (search-bar).
GlossierSearch bar: not present on the sampled page sampled for Glossier.
Search bar — repeatable storefront UI pattern (search-bar).
Cult BeautySize chart — clothing: not present on the product page sampled for Cult Beauty.
Size chart — clothing — repeatable storefront UI pattern (size-chart-clothing).
Cult BeautySize chart — kids: not present on the category page sampled for Cult Beauty.
Size chart — kids — repeatable storefront UI pattern (size-chart-kids).
GlossierSize chart — kids: not present on the category page sampled for Glossier.
Size chart — kids — repeatable storefront UI pattern (size-chart-kids).
Cult BeautySize chart — shoes: not present on the product page sampled for Cult Beauty.
Size chart — shoes — repeatable storefront UI pattern (size-chart-shoes).
Cult BeautySocial proof block: not present on the sampled page sampled for Cult Beauty.
Social proof block — repeatable storefront UI pattern (social-proof-block).
GlossierSocial proof block: not present on the sampled page sampled for Glossier.
Social proof block — repeatable storefront UI pattern (social-proof-block).
Cult BeautyTrust badges: not present on the sampled page sampled for Cult Beauty.
Trust badges — repeatable storefront UI pattern (trust-badges).
GlossierTrust badges: not present on the sampled page sampled for Glossier.
Trust badges — repeatable storefront UI pattern (trust-badges).
Cult BeautyUrgency timer: not present on the sampled page sampled for Cult Beauty.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
GlossierUrgency timer: not present on the sampled page sampled for Glossier.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
Cult BeautyVAT-inclusive label: not present on the product page sampled for Cult Beauty.
VAT-inclusive label — repeatable storefront UI pattern (vat-inclusive-label-eu).
Cult BeautyMulti-currency toggle: not present on the sampled page sampled for Cult Beauty.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
GlossierMulti-currency toggle: not present on the sampled page sampled for Glossier.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
Cult BeautyNewsletter popup: not present on the sampled page sampled for Cult Beauty.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
GlossierNewsletter popup: not present on the sampled page sampled for Glossier.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
Cult BeautyNutrition info: not present on the product page sampled for Cult Beauty.
Nutrition info — repeatable storefront UI pattern (nutrition-info-fb).
Cult BeautyPayment options block: not present on the sampled page sampled for Cult Beauty.
Payment options block — repeatable storefront UI pattern (payment-options-block).
GlossierPayment options block: not present on the sampled page sampled for Glossier.
Payment options block — repeatable storefront UI pattern (payment-options-block).
Cult BeautyBreadcrumb: not present on the sampled page sampled for Cult Beauty.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
GlossierBreadcrumb: not present on the sampled page sampled for Glossier.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
Harrods BeautyCategory page uses brand/routine taxonomy to speed discovery.
Compact filters prioritize common shopper intents over exhaustive facets.