Cult BeautyCheckout payment reassurance
Checkout reassurance and progress cues reduce anxiety on final payment step.
Payment and policy reassurance grouped near action buttons.
Checkout decisionOpen
57 decisions across all stages
Every decision, find it.
Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.
- Decisions
- 57
- Stores sampled
- 17
- Cited sources
- 14
- Verified at source
- 9
Search the full library · 57 decisions
Type in the filter below to narrow by decision, store, or stage — it updates as you type. The search box in the header (or press ⌘K) jumps straight to any decision.
Reel mode
Watch the the full library 57 decisions as a reel.
A vertical, swipeable run through each verdict, its evidence, and the real-store screenshots — built for quick browsing.
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Stage
Vertical
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Platform
Only decisions with their own “N of M sampled stores” measurement.
113 decisions shownof 334 in the library
Cult Beauty
EverlaneAllergen warning
Allergen warning: not present on the product page sampled for Everlane.
Allergen warning — repeatable storefront UI pattern (allergen-warning-fb).
Product decisionOpen
Alo YogaCart discount input
Cart discount input: not present on the cart page sampled for Alo Yoga.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
DECIEMCart discount input
Cart discount input: not present on the cart page sampled for DECIEM.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
Alo YogaCart upsell
Cart upsell: not present on the cart page sampled for Alo Yoga.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
DECIEMCart upsell
Cart upsell: not present on the cart page sampled for DECIEM.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
Alo YogaCategory page filters
Category page filters: not present on the category page sampled for Alo Yoga.
Category page filters — repeatable storefront UI pattern (category-page-filters).
Category decisionOpen
DECIEMCategory page filters
Category page filters: not present on the category page sampled for DECIEM.
Category page filters — repeatable storefront UI pattern (category-page-filters).
Category decisionOpen
EverlaneCategory page filters
Category page filters: not present on the category page sampled for Everlane.
Category page filters — repeatable storefront UI pattern (category-page-filters).
Category decisionOpen
Alo YogaCategory page product card
Category page product card: not present on the category page sampled for Alo Yoga.
Category page product card — repeatable storefront UI pattern (category-page-product-card).
Category decisionOpen
DECIEMCategory page product card
Category page product card: not present on the category page sampled for DECIEM.
Category page product card — repeatable storefront UI pattern (category-page-product-card).
Category decisionOpen
EverlaneCategory page product card
Category page product card: not present on the category page sampled for Everlane.
Category page product card — repeatable storefront UI pattern (category-page-product-card).
Category decisionOpen
Alo YogaCategory page quick add
Category page quick add: not present on the category page sampled for Alo Yoga.
Category page quick add — repeatable storefront UI pattern (category-page-quick-add).
Category decisionOpen
DECIEMCategory page quick add
Category page quick add: not present on the category page sampled for DECIEM.
Category page quick add — repeatable storefront UI pattern (category-page-quick-add).
Category decisionOpen
EverlaneCategory page quick add
Category page quick add: not present on the category page sampled for Everlane.
Category page quick add — repeatable storefront UI pattern (category-page-quick-add).
Category decisionOpen
Alo YogaCategory page sort bar
Category page sort bar: not present on the category page sampled for Alo Yoga.
Category page sort bar — repeatable storefront UI pattern (category-page-sort-bar).
Category decisionOpen
DECIEMCategory page sort bar
Category page sort bar: not present on the category page sampled for DECIEM.
Category page sort bar — repeatable storefront UI pattern (category-page-sort-bar).
Category decisionOpen
EverlaneCategory page sort bar
Category page sort bar: not present on the category page sampled for Everlane.
Category page sort bar — repeatable storefront UI pattern (category-page-sort-bar).
Category decisionOpen
Alo YogaCookie banner
Cookie banner: not present on the sampled page sampled for Alo Yoga.
Cookie banner — repeatable storefront UI pattern (cookie-banner).
Account decisionOpen
DECIEMCookie banner
Cookie banner: not present on the sampled page sampled for DECIEM.
Cookie banner — repeatable storefront UI pattern (cookie-banner).
Account decisionOpen
EverlaneCookie banner
Cookie banner: not present on the sampled page sampled for Everlane.
Cookie banner — repeatable storefront UI pattern (cookie-banner).
Account decisionOpen
Alo YogaCurrency selector
Currency selector: not present on the sampled page sampled for Alo Yoga.
Currency selector — repeatable storefront UI pattern (currency-selector).
Account decisionOpen
DECIEMCurrency selector
Currency selector: not present on the sampled page sampled for DECIEM.
Currency selector — repeatable storefront UI pattern (currency-selector).
Account decisionOpen
EverlaneCurrency selector
Currency selector: not present on the sampled page sampled for Everlane.
Currency selector — repeatable storefront UI pattern (currency-selector).
Account decisionOpen
Alo YogaExit-intent popup
Exit-intent popup: not present on the sampled page sampled for Alo Yoga.
Exit-intent popup — repeatable storefront UI pattern (exit-intent-popup).
Account decisionOpen
DECIEMExit-intent popup
Exit-intent popup: not present on the sampled page sampled for DECIEM.
Exit-intent popup — repeatable storefront UI pattern (exit-intent-popup).
Account decisionOpen
EverlaneExit-intent popup
Exit-intent popup: not present on the sampled page sampled for Everlane.
Exit-intent popup — repeatable storefront UI pattern (exit-intent-popup).
Account decisionOpen
EverlaneFit finder
A 'SIZE GUIDE' link is provided next to the model's size information and above the Add to Bag button.
Fit finder — repeatable storefront UI pattern (fit-finder).
Product decisionOpen
Alo YogaFree shipping bar
Free shipping bar: not present on the sampled page sampled for Alo Yoga.
Free shipping bar — repeatable storefront UI pattern (free-shipping-bar).
Account decisionOpen
DECIEMFree shipping bar
Free shipping bar: not present on the sampled page sampled for DECIEM.
Free shipping bar — repeatable storefront UI pattern (free-shipping-bar).
Account decisionOpen
EverlaneFree shipping bar
Free shipping bar: not present on the sampled page sampled for Everlane.
Free shipping bar — repeatable storefront UI pattern (free-shipping-bar).
Account decisionOpen
Alo YogaFree shipping threshold
Free shipping threshold: not present on the cart page sampled for Alo Yoga.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen
DECIEMFree shipping threshold
Free shipping threshold: not present on the cart page sampled for DECIEM.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen
Alo YogaHome best sellers
Home best sellers: not present on the home page sampled for Alo Yoga.
Home best sellers — repeatable storefront UI pattern (home-best-sellers).
Home decisionOpen
DECIEMHome best sellers
Home best sellers: not present on the home page sampled for DECIEM.
Home best sellers — repeatable storefront UI pattern (home-best-sellers).
Home decisionOpen
EverlaneHome best sellers
Home best sellers: not present on the home page sampled for Everlane.
Home best sellers — repeatable storefront UI pattern (home-best-sellers).
Home decisionOpen
Alo YogaHome category tiles
Home category tiles: not present on the home page sampled for Alo Yoga.
Home category tiles — repeatable storefront UI pattern (home-category-tiles).
Home decisionOpen
DECIEMHome category tiles
Home category tiles: not present on the home page sampled for DECIEM.
Home category tiles — repeatable storefront UI pattern (home-category-tiles).
Home decisionOpen
EverlaneHome category tiles
Home category tiles: not present on the home page sampled for Everlane.
Home category tiles — repeatable storefront UI pattern (home-category-tiles).
Home decisionOpen
Alo YogaHome top section
Home top section: not present on the home page sampled for Alo Yoga.
Home top section — repeatable storefront UI pattern (home-top-section).
Home decisionOpen
DECIEMHome top section
Home top section: not present on the home page sampled for DECIEM.
Home top section — repeatable storefront UI pattern (home-top-section).
Home decisionOpen
EverlaneHome top section
Home top section: not present on the home page sampled for Everlane.
Home top section — repeatable storefront UI pattern (home-top-section).
Home decisionOpen
Alo YogaHome trust strip
Home trust strip: not present on the home page sampled for Alo Yoga.
Home trust strip — repeatable storefront UI pattern (home-trust-strip).
Home decisionOpen
DECIEMHome trust strip
Home trust strip: not present on the home page sampled for DECIEM.
Home trust strip — repeatable storefront UI pattern (home-trust-strip).
Home decisionOpen
EverlaneHome trust strip
Home trust strip: not present on the home page sampled for Everlane.
Home trust strip — repeatable storefront UI pattern (home-trust-strip).
Home decisionOpen
EverlaneIngredient glossary — skincare
Ingredient glossary — skincare: not present on the product page sampled for Everlane.
Ingredient glossary — skincare — repeatable storefront UI pattern (ingredient-glossary-skincare).
Product decisionOpen
EverlaneIngredient list — skincare
Ingredient list — skincare: not present on the product page sampled for Everlane.
Ingredient list — skincare — repeatable storefront UI pattern (ingredient-list-skincare).
Product decisionOpen
EverlaneJewelry ring sizer
Jewelry ring sizer: not present on the product page sampled for Everlane.
Jewelry ring sizer — repeatable storefront UI pattern (jewelry-ring-sizer).
Product decisionOpen
Alo YogaKids age filter
Kids age filter: not present on the category page sampled for Alo Yoga.
Kids age filter — repeatable storefront UI pattern (kids-age-filter).
Category decisionOpen
DECIEMKids age filter
Kids age filter: not present on the category page sampled for DECIEM.
Kids age filter — repeatable storefront UI pattern (kids-age-filter).
Category decisionOpen
EverlaneKids age filter
Kids age filter: not present on the category page sampled for Everlane.
Kids age filter — repeatable storefront UI pattern (kids-age-filter).
Category decisionOpen
Alo YogaLanguage selector
Language selector: not present on the sampled page sampled for Alo Yoga.
Language selector — repeatable storefront UI pattern (language-selector).
Account decisionOpen
DECIEMLanguage selector
Language selector: not present on the sampled page sampled for DECIEM.
Language selector — repeatable storefront UI pattern (language-selector).
Account decisionOpen
EverlaneLanguage selector
Language selector: not present on the sampled page sampled for Everlane.
Language selector — repeatable storefront UI pattern (language-selector).
Account decisionOpen
Alo YogaLive chat widget
Live chat widget: not present on the sampled page sampled for Alo Yoga.
Live chat widget — repeatable storefront UI pattern (live-chat-widget).
Account decisionOpen
DECIEMLive chat widget
Live chat widget: not present on the sampled page sampled for DECIEM.
Live chat widget — repeatable storefront UI pattern (live-chat-widget).
Account decisionOpen
EverlaneLive chat widget
Live chat widget: not present on the sampled page sampled for Everlane.
Live chat widget — repeatable storefront UI pattern (live-chat-widget).
Account decisionOpen
Alo YogaLocalized returns policy
Localized returns policy: not present on the sampled page sampled for Alo Yoga.
Localized returns policy — repeatable storefront UI pattern (localized-returns-policy).
Account decisionOpen
DECIEMLocalized returns policy
Localized returns policy: not present on the sampled page sampled for DECIEM.
Localized returns policy — repeatable storefront UI pattern (localized-returns-policy).
Account decisionOpen
EverlaneLocalized returns policy
Localized returns policy: not present on the sampled page sampled for Everlane.
Localized returns policy — repeatable storefront UI pattern (localized-returns-policy).
Account decisionOpen
Alo YogaPet breed filter
Pet breed filter: not present on the category page sampled for Alo Yoga.
Pet breed filter — repeatable storefront UI pattern (pet-breed-filter).
Category decisionOpen
DECIEMPet breed filter
Pet breed filter: not present on the category page sampled for DECIEM.
Pet breed filter — repeatable storefront UI pattern (pet-breed-filter).
Category decisionOpen
EverlanePet breed filter
Pet breed filter: not present on the category page sampled for Everlane.
Pet breed filter — repeatable storefront UI pattern (pet-breed-filter).
Category decisionOpen
EverlaneProduct page image gallery
Product page image gallery: not present on the product page sampled for Everlane.
Product page image gallery — repeatable storefront UI pattern (product-page-image-gallery).
Product decisionOpen
EverlaneProduct page shipping ETA
Product page shipping ETA: not present on the product page sampled for Everlane.
Product page shipping ETA — repeatable storefront UI pattern (product-page-shipping-eta).
Product decisionOpen
EverlaneProduct page variant selector
The product page displays color options as circular swatches and size options as a grid of selectable buttons.
Product page variant selector — repeatable storefront UI pattern (product-page-variant-selector).
Product decisionOpen
Alo YogaReturns policy strip
Returns policy strip: not present on the sampled page sampled for Alo Yoga.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
Account decisionOpen
AritziaReturns policy strip
Returns policy strip: not present on the sampled page sampled for Aritzia.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
Account decisionOpen
DECIEMReturns policy strip
Returns policy strip: not present on the sampled page sampled for DECIEM.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
Account decisionOpen
EverlaneReturns policy strip
Returns policy strip: not present on the sampled page sampled for Everlane.
Returns policy strip — repeatable storefront UI pattern (returns-policy-strip).
Account decisionOpen
Alo YogaReviews widget
Reviews widget: not present on the sampled page sampled for Alo Yoga.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
Account decisionOpen
AritziaReviews widget
Reviews widget: not present on the sampled page sampled for Aritzia.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
Account decisionOpen
DECIEMReviews widget
Reviews widget: not present on the sampled page sampled for DECIEM.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
Account decisionOpen
EverlaneReviews widget
Reviews widget: not present on the sampled page sampled for Everlane.
Reviews widget — repeatable storefront UI pattern (reviews-widget).
Account decisionOpen
Alo YogaSearch bar
Search bar: not present on the sampled page sampled for Alo Yoga.
Search bar — repeatable storefront UI pattern (search-bar).
Account decisionOpen
AritziaSearch bar
Search bar: not present on the sampled page sampled for Aritzia.
Search bar — repeatable storefront UI pattern (search-bar).
Account decisionOpen
DECIEMSearch bar
Search bar: not present on the sampled page sampled for DECIEM.
Search bar — repeatable storefront UI pattern (search-bar).
Account decisionOpen
EverlaneSearch bar
Search bar: not present on the sampled page sampled for Everlane.
Search bar — repeatable storefront UI pattern (search-bar).
Account decisionOpen
EverlaneSize chart — clothing
The page displays a 'SIZE GUIDE' text link below the size selection grid, next to the model's height and size information.
Size chart — clothing — repeatable storefront UI pattern (size-chart-clothing).
Product decisionOpen
Alo YogaSize chart — kids
Size chart — kids: not present on the category page sampled for Alo Yoga.
Size chart — kids — repeatable storefront UI pattern (size-chart-kids).
Category decisionOpen
DECIEMSize chart — kids
Size chart — kids: not present on the category page sampled for DECIEM.
Size chart — kids — repeatable storefront UI pattern (size-chart-kids).
Category decisionOpen
EverlaneSize chart — kids
Size chart — kids: not present on the category page sampled for Everlane.
Size chart — kids — repeatable storefront UI pattern (size-chart-kids).
Category decisionOpen
EverlaneSize chart — shoes
Size chart — shoes: not present on the product page sampled for Everlane.
Size chart — shoes — repeatable storefront UI pattern (size-chart-shoes).
Product decisionOpen
Alo YogaSocial proof block
Social proof block: not present on the sampled page sampled for Alo Yoga.
Social proof block — repeatable storefront UI pattern (social-proof-block).
Account decisionOpen
AritziaSocial proof block
Social proof block: not present on the sampled page sampled for Aritzia.
Social proof block — repeatable storefront UI pattern (social-proof-block).
Account decisionOpen
DECIEMSocial proof block
Social proof block: not present on the sampled page sampled for DECIEM.
Social proof block — repeatable storefront UI pattern (social-proof-block).
Account decisionOpen
EverlaneSocial proof block
Social proof block: not present on the sampled page sampled for Everlane.
Social proof block — repeatable storefront UI pattern (social-proof-block).
Account decisionOpen
Alo YogaTrust badges
Trust badges: not present on the sampled page sampled for Alo Yoga.
Trust badges — repeatable storefront UI pattern (trust-badges).
Account decisionOpen
AritziaTrust badges
Trust badges: not present on the sampled page sampled for Aritzia.
Trust badges — repeatable storefront UI pattern (trust-badges).
Account decisionOpen
DECIEMTrust badges
Trust badges: not present on the sampled page sampled for DECIEM.
Trust badges — repeatable storefront UI pattern (trust-badges).
Account decisionOpen
EverlaneTrust badges
Trust badges: not present on the sampled page sampled for Everlane.
Trust badges — repeatable storefront UI pattern (trust-badges).
Account decisionOpen
Alo YogaUrgency timer
Urgency timer: not present on the sampled page sampled for Alo Yoga.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
Account decisionOpen
AritziaUrgency timer
Urgency timer: not present on the sampled page sampled for Aritzia.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
Account decisionOpen
DECIEMUrgency timer
Urgency timer: not present on the sampled page sampled for DECIEM.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
Account decisionOpen
EverlaneUrgency timer
Urgency timer: not present on the sampled page sampled for Everlane.
Urgency timer — repeatable storefront UI pattern (urgency-timer).
Account decisionOpen
EverlaneVAT-inclusive label
VAT-inclusive label: not present on the product page sampled for Everlane.
VAT-inclusive label — repeatable storefront UI pattern (vat-inclusive-label-eu).
Product decisionOpen
Alo YogaMulti-currency toggle
Multi-currency toggle: not present on the sampled page sampled for Alo Yoga.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
Account decisionOpen
AritziaMulti-currency toggle
Multi-currency toggle: not present on the sampled page sampled for Aritzia.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
Account decisionOpen
DECIEMMulti-currency toggle
Multi-currency toggle: not present on the sampled page sampled for DECIEM.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
Account decisionOpen
EverlaneMulti-currency toggle
Multi-currency toggle: not present on the sampled page sampled for Everlane.
Multi-currency toggle — repeatable storefront UI pattern (multi-currency-toggle).
Account decisionOpen
Alo YogaNewsletter popup
Newsletter popup: not present on the sampled page sampled for Alo Yoga.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
Account decisionOpen
AritziaNewsletter popup
Newsletter popup: not present on the sampled page sampled for Aritzia.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
Account decisionOpen
DECIEMNewsletter popup
Newsletter popup: not present on the sampled page sampled for DECIEM.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
Account decisionOpen
EverlaneNewsletter popup
Newsletter popup: not present on the sampled page sampled for Everlane.
Newsletter popup — repeatable storefront UI pattern (newsletter-popup).
Account decisionOpen
EverlaneNutrition info
Nutrition info: not present on the product page sampled for Everlane.
Nutrition info — repeatable storefront UI pattern (nutrition-info-fb).
Product decisionOpen
Alo YogaPayment options block
Payment options block: not present on the sampled page sampled for Alo Yoga.
Payment options block — repeatable storefront UI pattern (payment-options-block).
Account decisionOpen
AritziaPayment options block
Payment options block: not present on the sampled page sampled for Aritzia.
Payment options block — repeatable storefront UI pattern (payment-options-block).
Account decisionOpen
DECIEMPayment options block
Payment options block: not present on the sampled page sampled for DECIEM.
Payment options block — repeatable storefront UI pattern (payment-options-block).
Account decisionOpen
EverlanePayment options block
Payment options block: not present on the sampled page sampled for Everlane.
Payment options block — repeatable storefront UI pattern (payment-options-block).
Account decisionOpen
Alo YogaBreadcrumb
Breadcrumb: not present on the sampled page sampled for Alo Yoga.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
Account decisionOpen
AritziaBreadcrumb
Breadcrumb: not present on the sampled page sampled for Aritzia.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
Account decisionOpen
DECIEMBreadcrumb
Breadcrumb: not present on the sampled page sampled for DECIEM.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
Account decisionOpen
EverlaneBreadcrumb
Breadcrumb: not present on the sampled page sampled for Everlane.
Breadcrumb — repeatable storefront UI pattern (breadcrumb).
Account decisionOpen