GoopFees and shipping before checkout
Cost breakdown appears before checkout action to reduce last-step shock.
Shipping, tax, and delivery expectations are shown pre-checkout.
Cart decisionOpen
57 decisions across all stages
Every decision, find it.
Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.
- Decisions
- 57
- Stores sampled
- 17
- Cited sources
- 14
- Verified at source
- 9
Search the full library · 57 decisions
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Watch the the full library 57 decisions as a reel.
A vertical, swipeable run through each verdict, its evidence, and the real-store screenshots — built for quick browsing.
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Only decisions with their own “N of M sampled stores” measurement.
14 decisions shownof 334 in the library
Goop
Dr. Barbara SturmSoft cart reassurance
Upsell cards are secondary to checkout continuation.
Subtle trust cues and delivery expectation near order summary.
Cart decisionOpen
Alo YogaCart discount input
Cart discount input: not present on the cart page sampled for Alo Yoga.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
Cult BeautyCart discount input
Cart discount input: not present on the cart page sampled for Cult Beauty.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
DECIEMCart discount input
Cart discount input: not present on the cart page sampled for DECIEM.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
Alo YogaCart upsell
Cart upsell: not present on the cart page sampled for Alo Yoga.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
Cult BeautyCart upsell
Cart upsell: not present on the cart page sampled for Cult Beauty.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
DECIEMCart upsell
Cart upsell: not present on the cart page sampled for DECIEM.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
Alo YogaFree shipping threshold
Free shipping threshold: not present on the cart page sampled for Alo Yoga.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen
Cult BeautyFree shipping threshold
Free shipping threshold: not present on the cart page sampled for Cult Beauty.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen
DECIEMFree shipping threshold
Free shipping threshold: not present on the cart page sampled for DECIEM.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen
KhaiteCart discount input
Use cart discount input only when it addresses a specific shopper question or reduces uncertainty on the cart page, and is visible without scrolling. It adds visual noise and hurts performance when it duplicates information or lacks clear purpose. 0 of 3 sampled stores implement this.
Cart discount input — repeatable storefront UI pattern (cart-discount-input).
Cart decisionOpen
KhaiteCart upsell
Cart upsells reliably increase items per order when complementary products add with one tap. Skip them if the cart is empty, products need variant selection, or checkout friction is already high; they add distraction.
Cart upsell — repeatable storefront UI pattern (cart-upsell).
Cart decisionOpen
KhaiteFree shipping threshold
A free shipping threshold lifts cart page conversion when it resolves a clear shopper uncertainty at the decision moment. The gain is real but modest, and it adds enough visual weight that unclear or redundant messages can hurt more than they help.
Free shipping threshold — repeatable storefront UI pattern (free-shipping-threshold-by-country).
Cart decisionOpen