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57 decisions across all stages

Every decision, find it.

Every UX decision with a cited verdict and a real store doing it. Filter by stage, platform, or vertical — or browse the whole catalogue.

Decisions
57
Stores sampled
17
Cited sources
14
Verified at source
9
Search the full library · 57 decisions

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Only decisions with their own “N of M sampled stores” measurement.
33 decisions shownof 334 in the library
Home best sellers at KhaiteKhaite
HomeShopifyLuxury fashion

Home best sellers

Home best sellers helps shoppers when it directly answers a specific question or reduces real uncertainty on the homepage. Otherwise, it adds visual noise and can hurt page performance, especially if it duplicates information.

Home best sellers — repeatable storefront UI pattern (home-best-sellers).

Home decisionOpen
Home category tiles at KhaiteKhaite
HomeShopifyLuxury fashion

Home category tiles

Use home category tiles when they reduce a specific shopper uncertainty on the homepage and appear without scrolling. Skip them if they duplicate information, add visual noise, or hurt page performance.

Home category tiles — repeatable storefront UI pattern (home-category-tiles).

Home decisionOpen
Home top section at KhaiteKhaite
HomeShopifyLuxury fashion

Home top section

A home top section reduces immediate bounce when it clearly shows what the store sells within 5 seconds. Luxury brands benefit from editorial heroes; commodity brands need product-forward ones.

Home top section — repeatable storefront UI pattern (home-top-section).

Home decisionOpen
Home trust strip at KhaiteKhaite
HomeShopifyLuxury fashion

Home trust strip

Use a home trust strip when it directly answers a specific shopper question or reduces a real uncertainty at the decision moment. Otherwise, it adds visual noise, duplicates information, or burdens page performance. Zero of 7 sampled stores use this pattern.

Home trust strip — repeatable storefront UI pattern (home-trust-strip).

Home decisionOpen
Decisions: real ecommerce implementations | RecoverBase