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Home category tiles on Khaite
Recorded example of the home category tiles pattern on Khaite (home page). RecoverBase describes what this brand chose to publish and cites outside research. This is observation, not a promise of results for your store.
- Vertical
- Luxury fashion
- Stage
- Home
- Platform
- Shopify
- Verified
- 2026-05-18
- Confidence
- 0%
- Region
- US store
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Use home category tiles when they reduce a specific shopper uncertainty on the homepage and appear without scrolling. Skip them if they duplicate information, add visual noise, or hurt page performance.
What it is
Use home category tiles only when they reduce a specific shopper uncertainty on the homepage, visible in the first screen; otherwise, skip.
- Use home category tiles when they reduce a specific shopper uncertainty on the homepage and appear without scrolling. Skip them if they duplicate information, add visual noise, or hurt page performance.
- Home category tiles are effective when they answer a specific shopper question or reduce real uncertainty on the homepage, visible without scrolling.
- Skip home category tiles if they duplicate information, add visual noise, or hurt page performance.
- Home category tiles tend to be processed quickly; clear, single-purpose designs often outperform dense or decorative options.Inferred
- Evidence suggests home category tiles are context-dependent, not a universal best practice.Inferred
What research says
Home category tiles are effective when they reduce shopper uncertainty on the homepage; clear, single-purpose designs work best.
- Home category tiles appear on the homepage, where first-time visitors form an impression. Their effectiveness tends to depend on reducing real shopper uncertainty, not adding visual noise.Inferred
- The usefulness of home category tiles may be context-dependent; they should address a specific shopper question on the homepage, not serve as a universal best practice.Inferred
- Shoppers tend to process home category tiles in seconds; clear, single-purpose designs often outperform dense or decorative options.Inferred
Trade-offs
Home category tiles can add scan cost and hurt page performance if not used to reduce uncertainty.
- Home category tiles backfire when they add scan cost and visual clutter without reducing real shopper uncertainty on the homepage.
- They can hurt page performance (LCP/CLS) if the page is already constrained and the element adds weight.
Other ways to do it
Prioritize other homepage elements if tiles add noise or hurt performance; many stores avoid them.
- If home category tiles duplicate information or add visual noise without reducing uncertainty, prioritize other homepage elements.
- Avoid home category tiles if page performance is already constrained; they add weight.
- 0 of 7 sampled stores use home category tiles, suggesting other homepage strategies are often preferred.
Screenshot
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