Routine-first product storytelling
Product detail modules framed as routines rather than specs.
DECIEM - pdpLa Mer - pdp
Open exampleSkincare education to cart
Ritual and proof patterns that move users from ingredient curiosity to checkout action.
Story-led homepage hero
Large media-led first fold with restrained call-to-action density.
Khaite - homeAlo Yoga - home
Open exampleQuick category filters
Compact filters prioritize common shopper intents over exhaustive facets.
Alo Yoga - plpDr. Barbara Sturm - plp
Open example