Playbooks

Strategy-led clusters built from real brand screenshots. Not generic tips.

• Luxury checkout confidence patterns

  Patterns that maintain premium tone while reducing checkout anxiety in high-value storefronts.

• Skincare education to cart

  Ritual and proof patterns that move users from ingredient curiosity to checkout action.

• US/UK/Canada checkout wins

  Checkout examples from North American and UK storefronts focused on trust and cost clarity.