Top-anchored chips keep scan speed high on dense catalog pages.
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Category
Quick category filters
Compact filters prioritize common shopper intents over exhaustive facets.
Why teams study this: Accelerate narrowing of option sets. Researchers study how shoppers scan and decide in this context.
Each block below is one brand’s version of this idea. Open a dedicated page to see the full screenshot, live page link, and notes. Or stay here to compare implementations side by side.
Top facets map to routines and skin concerns.
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Structured observations
Facets are kept compact and front-loaded for high-intent category refinement.
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Structured observations
Confidence 79%
Category page uses brand/routine taxonomy to speed discovery.
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