Slide 54 of 57: Choosing how to handle sticky add-to-cart

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40%
of 5 sampled
stores do this

Choosing how to handle sticky add-to-cart

A sticky add-to-cart bar lifts mobile add-to-cart rates when product pages scroll past two screens, mobile sessions exceed 40%, and the product has a single clear call to action. But it adds UI weight, potentially harming slow pages, confusing complex configurations, or causing layout shifts if not implemented cleanly.

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Short product pages where the native ATC button stays in view
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