Slide 22 of 57: When home top section works (and when it doesn't)
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When home top section works (and when it doesn't)
A home top section reduces immediate bounce when it clearly shows what the store sells within 5 seconds. Luxury brands benefit from editorial heroes; commodity brands need product-forward ones.
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Editorial/lifestyle hero communicates brand positioning before products. Product-forward hero communicates what is sold before brand. Choose based on whether visitors recognize the brand on arrival.
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When home top section works (and when it doesn't)
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