Slide 53 of 57: What the evidence says about social proof block
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What the evidence says about social proof block
Social proof blocks reduce shopper uncertainty and lift confidence when they answer a specific question or reduce a real doubt, visible at the decision moment. But they add visual noise and scan cost if they duplicate information or lack a clear purpose.
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Social proof block duplicates information already obvious from the page
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What the evidence says about social proof block
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