Slide 49 of 57: Choosing how to handle search bar
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stores do this
Choosing how to handle search bar
Use a search bar when it resolves specific shopper uncertainty across pages and is visible at the decision moment; otherwise, omit it. It adds clutter, duplicates information, and can hurt page performance. Notably, 0 of 8 sampled stores currently implement this.
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Search bar duplicates information already obvious from the page
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Choosing how to handle search bar
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