Slide 37 of 57: When payment options block works (and when it doesn't)
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When payment options block works (and when it doesn't)
Use the payment options block when it reduces shopper uncertainty or answers a specific question at the decision moment. Otherwise, skip it; the block adds visual noise, duplicates information, or impacts page performance.
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Payment options block duplicates information already obvious from the page
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When payment options block works (and when it doesn't)
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