Slide 36 of 57: Choosing how to handle nutrition info
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0%
of 4 sampled
stores do this
stores do this
Choosing how to handle nutrition info
Nutrition information lifts shopper confidence when it directly answers a specific question or reduces uncertainty on the product page. It backfires if it duplicates content, adds visual noise, or negatively impacts page performance; 0 of 4 sampled real stores showed these issues.
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Nutrition info duplicates information already obvious from the page
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DEC №036 · PRODUCT
Choosing how to handle nutrition info
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