Slide 31 of 57: What the evidence says about localized returns policy
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What the evidence says about localized returns policy
A localized returns policy helps when it answers a specific shopper question or reduces real uncertainty at the decision moment. Its value is conditional: it adds scan cost and visual noise if it duplicates information or impacts page performance without clear utility.
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Localized returns policy duplicates information already obvious from the page
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What the evidence says about localized returns policy
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