Slide 29 of 57: What the evidence says about language selector

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0%
of 7 sampled
stores do this

What the evidence says about language selector

A language selector reduces shopper uncertainty only when it addresses a specific, cross-page question and is visible at the decision moment. Otherwise, it adds visual noise and scan cost, especially given its low prevalence in sampled stores.

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Language selector duplicates information already obvious from the page
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