Slide 29 of 57: What the evidence says about language selector
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0%
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stores do this
stores do this
What the evidence says about language selector
A language selector reduces shopper uncertainty only when it addresses a specific, cross-page question and is visible at the decision moment. Otherwise, it adds visual noise and scan cost, especially given its low prevalence in sampled stores.
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Language selector duplicates information already obvious from the page
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What the evidence says about language selector
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