Slide 17 of 57: Should you use a free shipping threshold?
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Should you use a free shipping threshold?
A free shipping threshold lifts cart page conversion when it resolves a clear shopper uncertainty at the decision moment. The gain is real but modest, and it adds enough visual weight that unclear or redundant messages can hurt more than they help.
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Free shipping threshold duplicates information already obvious from the page
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Should you use a free shipping threshold?
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