Slide 16 of 57: When free shipping bar works (and when it doesn't)

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When free shipping bar works (and when it doesn't)

A free shipping bar lifts shopper confidence when it resolves a specific uncertainty across multiple pages and is visible at the decision moment — but it adds scan cost if it duplicates information, creates visual noise, or burdens page performance.

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Free shipping bar duplicates information already obvious from the page
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