Slide 15 of 57: What the evidence says about fit finder
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50%
of 4 sampled
stores do this
stores do this
What the evidence says about fit finder
A fit finder reliably lifts add-to-cart rate when it directly answers a shopper question or reduces uncertainty on the product page, visible at the decision moment. It adds UI weight and scan cost if it duplicates information, adds visual noise, or hurts page performance.
Watch out
Fit finder duplicates information already obvious from the page
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Allbirds — StrongEverlane — Strong
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What the evidence says about fit finder
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