Slide 14 of 57: What the evidence says about exit-intent popup

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0%
of 7 sampled
stores do this

What the evidence says about exit-intent popup

An exit-intent popup can reduce shopper uncertainty across pages if it appears at the decision moment. The gain is real but rare; zero of seven sampled stores implement this. It often adds visual noise without clear purpose.

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Exit-intent popup duplicates information already obvious from the page
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