Slide 11 of 57: Should you use a cookie banner?
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Should you use a cookie banner?
A cookie banner helps only when it answers a specific shopper question or reduces real cross-page uncertainty, visible at the decision moment. It adds UI weight; skip it if it duplicates information, adds visual noise, or strains page performance.
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Cookie banner duplicates information already obvious from the page
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Should you use a cookie banner?
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