Slide 2 of 57: Choosing how to handle allergen warning
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of 4 sampled
stores do this
stores do this
Choosing how to handle allergen warning
An allergen warning lifts add-to-cart rate when it answers a specific shopper question or reduces real uncertainty on the product page. Skip it if it duplicates information or adds visual noise; 0 of 4 sampled stores currently implement this.
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Allergen warning duplicates information already obvious from the page
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DEC №002 · PRODUCT
Choosing how to handle allergen warning
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